A long-standing marketing adage says people buy on emotion, and justify with logic.
How absolutely true.
And you don’t even have to be actively shopping!
Photo credit not available.
A photo of our ideal kitchen table hangs on the side of the upper cabinets. The image is more of a representation and feel than exactly what we want.
One day a sale catalog arrived in the mail. Lo and behold, there is a table and chair set that looks pretty close.
We weren’t actively looking for a table, but there it was – rustic, trestle, hefty, long, wide, cushy chairs.
Check, check, check. The details were falling nicely into place.
The seed has been planted. The emotion triggered. All thoughts turned to seeing this table in our dining nook.
Would it fit? Tight, but workable.
Enough money? Funds were there with a shift in priorities.
Can we get it in the door? Shipping included, so surely we can heave from door to kitchen.
Check, check, check – we’re good to go.
But the order was never placed. Even after reviewing the details several times and all pointed to yes.
The feeling inside was so compelling I should be jumping all over this opportunity, yet hadn’t.
Something else was afoot. My plans-not-moving-forward signal was trying to tell me something.
Okay, what’s really going on here?
This is a favourite go-to question reminding me to step back and look at the situation from a different perspective. Poke around and stir the pot so the steam trapped inside can be release through the surface.
What am I feeling when I see this table?
How will life be different when I have this dining suite? What will I have that I don’t have now?
What will I be able to do when I have this kitchen table?
And most importantly – who am I being when I sit at this table? When else am I being that way?
What came forward was no surprise.
The table and the picture hanging on the cabinet are more than a table and chairs. I was really trying to buy a group of kindred souls engaged in deep conversation sharing amazing food.
Buy it and they will come – not.
Reality is the kitchen table is a catchall place for mail, notices, lists, puzzles, next week’s grocery fliers and sunbathing cats.
A new table would not change any of those.
I needed to change to create the gathering, not the table.
The questions I needed to ask quickly switched focus within the bigger context of a more complete picture.
Did I need a new table? No.
Is this the table I want? Looks nice, but there’s only a picture. Buying is sight and sit unseen.
Would I make those gatherings happen? Honestly, not right now.
Did I want to spend a few thousand dollars on a catchall and cat sunbathing spot? Not really.
Clarity was released along with the steam from within.
This table was just a table, not the table.
No table was going to come with great food or like-minded people.
I was missing the company of kindred spirits. There were other options, much easier and less expensive, to connect and nourish my soul.
The near 25 year old table was fine. Conversations happened elsewhere. And a few thousand dollars saved – at least until the table we really want comes along.
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chief nudging officer
Crazy for cats and potatoes, Lorraine's insatiable curiosity of Life leads her to question, explore and push beyond the box. A self-professed "left-brained creative big picture" type, she has an intuitive knack for seeing beyond and beneath first appearances while at the same time nerding out on the details. Most of all she sees and holds others in their highest until they can see it for themselves.